Formel.xyz is a creative studio run by Mikael & Peter. We work with ambitious teams to make products, brands and businesses better.
We’ve spent 25 years working together, across advertising, design and tech startups. That means we’re as comfortable with ideas and craft as we are with product, data and commercial results. We believe the interesting things happen when those parts work together.
How we work depends on what the work needs. Sometimes we’re an agency. Sometimes we advise. Most of the time we become part of the team.