Hedda

began by asking us for a logo. It grew into a full identity and a website, mostly because we enjoyed working together. Hedda uses AI to bring clarity to complex construction bids, which gave us }Hedda{ — information focusing in on the name, the brackets forming an H of their own.

The idea runs through the identity, quite literally in motion, where the brackets open to reveal content. A Scandinavian palette, typography and a custom image-generation tool bring AI refinement into recognisable working environments. 
And we're only at the beginning.

Zakarias Hedenfalk, Co-Founder "Mikael and Peter quickly understood both our product and the complexity of the construction industry, then turned it into something clear, compelling and distinctly Hedda. They bring strategic thinking and exceptional creative craft, but are also pragmatic, fast and genuinely collaborative. They felt like part of the team from day one and helped us see our own company with greater clarity and ambition."