Volvo On Demand

started life as M, a startup backed by Volvo Cars, and we were part of the project from its early days. As the service grew closer to Volvo, we helped rethink everything from the name and positioning to the identity, photography and launch. The idea was simple: give a car an off switch. The new name made the proposition easier to understand and brought in new customers without losing the old ones; Sometimes you need a car. 
Most of the time you don't.

The brand work was recognized with the prestigious Red Dot Award.

Erik Jivmark, former CEO Volvo On Demand "Mikael and Peter combine exceptional creative and visual craft with a strong understanding of business. They have a sharp instinct for where culture and design are heading, often spotting opportunities early and turning them into distinctive, beautifully executed work. Highly driven and hardworking, they are also approachable, socially skilled and a natural part of any team."