Mentimeter

came to us with a question about a merge. They had built a foundation for product design in-house, and wanted to know how it should meet their communication. Those discussions grew into a collaboration on brand strategy.

Together with the Mentimeter team, we built on what was already there rather than starting over. Lead with curiosity became the unifying brand idea, with Think together as its simplest expression. A custom display typeface, playful illustrations, a distinct photographic style and a more dynamic color palette gave marketing more to work with. And, as it turned out, the product got a few new toys too.

Typography Göran Söderström, Illustrations & Animations Loek Vugs.

Petter Silfver CDO Mentimeter "Mikael and Peter helped us lay the foundation for an evolution of our identity. Their approach combined deep design knowledge with great judgement and a strong sense of craft. Their real strength is taste, finding that rare balance between what feels contemporary today and what will still feel relevant years from now. The result felt unmistakably ours, and gave us a strong foundation to continue from."